Election Night Viewership Declines

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progressive MSNBC

Los Angeles Times

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What Trump's win means to news organizations as mainstream media fight for relevance

Summary

Nutrition label

82% Informative

Election night was just the grand finale of a political season that showed how media organizations are struggling to maintain relevance while alternatives in the digital universe chip away at their influence.

Young viewers are getting information from TikTok , YouTube and Elon Musk's X, skipping the evening news broadcasts and cable shows as they go without pay TV subscriptions.

The candidates were able to control the relationship with legacy media, perhaps more than in previous cycles.

There is no penalty for avoiding tough media platforms when there are so many options to reach pockets of voters on alternative outlets.

Advertisers are turning off by the vitriol and divisiveness in the current polarized political landscape.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language