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PCMAG

Verizon Told to Rein in Misleading Satellite Messaging Ads

PCMAG
Summary
Nutrition label

74% Informative

National Advertising Division recommends Verizon discontinue or modify claims about its satellite-powered text messaging.

T-Mobile argued the ads falsely implied the feature is available to all customers, regardless of their smartphone model.

Verizon told the advertising board it placed a disclosure on the commercials that read: “Satellite connectivity requires select smartphones. Must be outside w/line of sight to satellite; might not work in parts of Alaska .

VR Score

63

Informative language

55

Neutral language

53

Article tone

formal

Language

English

Language complexity

63

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links