Summary

Article Metadata

Toy Ad Jingles Sexist

This is a UK news story, published by MailOnline, that relates primarily to Queen Mary University of London news.

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harmful gender stereotypes

MailOnline

MailOnline

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Now woke scientists say toy advert jingles are SEXIST

MailOnline

Summary

Nutrition label

80% Informative

Researchers from Queen Mary University of London analysed dozens of toy commercials aired in the UK .

Founded clear distinctions in the musical styles used in adverts aimed at boys and girls.

Soundtracks tended to be louder, more abrasive and distorted, reinforcing notions of masculinity through harsher sounds.

Meanwhile, ads targeting girls with toys such as dolls or mermaids featured softer, more harmonious music.

VR Score

75

Informative language

72

Neutral language

42

Article tone

informal

Language

English

Language complexity

63

Offensive language

likely offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

17

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Source diversity

4

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