Taylor Swift's Concert Beading Boom

This is a Michaels news story, published by CityNews, that relates primarily to Matt Elmer news.

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CityNews

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Taylor Swift shows spark beading bonanza and big sales for crafting retailers

Summary

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71% Informative

Swift fans have proved to be a boon for retailers, which have seen jewelry-making materials fly off shelves in cities where the songstress is due to make an appearance.

Craft supply chain Michaels , which will provide more than five million beads to a “ Taylgate ” party before Swift’s Toronto shows, has said it sees a 300 per cent sales lift in its beads and jewelry categories in the days leading up to the concert in the city she is about to visit.

Walmart Canada has seen a year-over-year increase in sales of bracelet-making kits.

Indigo Books & Music Inc. has seen an “impressive surge” in interest in badges and stickers it partially attributes to Swift.

Sales of these items more than doubled in the last year , vice-president of merchandising Matt Elmer said.

St Louis suspects the broader range of items people are scooping up has something to do with groups that some fans have convened on social media.

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semi-formal

Language

English

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