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BBC

Man with cerebral palsy lands Primark modelling gig

BBC
Summary
Nutrition label

73% Informative

Elliot Caswell featured in BBC documentary A Life of My Own about his struggles to find work.

A senior art director at Primark happened to watch a segment about Elliot on BBC Breakfast .

The art director got in touch with him on social media through a modelling agency.

Elliot , now 25 , said he had been "nervous and excited" to get the opportunity.

VR Score

63

Informative language

52

Neutral language

98

Article tone

informal

Language

English

Language complexity

41

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links