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Trump campaignWired
•
55% Informative
Online operators are targeting the US election using hate, lies, and conspiracy theories.
Four ecommerce companies have been advertising merchandise using different levels of misinformation and hate speech.
They have collectively paid to publish over 15,000 “political” ads that have racked up millions of impressions on Facebook.
Social media algorithms tend to boost content that they predict will attract a lot of attention.
That means that anyone with something to sell is incentivized to push that kind of content to boost their profits.
As the US election has gained pace, the volume of content on the network of sites aimed at US citizens has ramped up, with the pages trying to remain relevant.
Red First LLC has created at least 5,000 ads over the last two years .
It promotes mostly right-wing merchandise and content, such as T-shirts bearing misogynistic insults toward Harris .
The commercial imperative behind the operation means it isn’t averse to backing the other side.
VR Score
37
Informative language
25
Neutral language
16
Article tone
semi-formal
Language
English
Language complexity
61
Offensive language
likely offensive
Hate speech
possibly hateful
Attention-grabbing headline
not detected
Known propaganda techniques
detected
Time-value
short-lived
External references
2
Source diversity
2
Affiliate links
no affiliate links