Starbucks CEO Targets Neighborhood Coffee House
This is a Oleato news story, published by CBS News, that relates primarily to Brian Niccol news.
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longtime Starbucks leader Howard SchultzCBS News
•Starbucks looks to hit reset button. Here's how its new CEO plans to renew the aging brand.
78% Informative
Brian Niccol says Starbucks will not hike its prices during its current fiscal year .
The coffee giant plans to cut back on its overly complex menu and focus on fewer but tastier offerings.
Niccol also plans to bring back self-serve condiment coffee bars in all of its cafes by early 2025 .
Starbucks will discontinue its Oleato olive-oil infused beverages starting early next month .
A restaurant executive for 20 years , Niccol is credited with reviving Taco Bell's image and for turning things around at Chipotle after a series of food-safety issues. There are nearly 40,000 Starbucks stores worldwide, and roughly 17,000 locations in the U.S ..
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