Canada Seeks Overseas Tourists

This is a Canada news story, published by BBC, that relates primarily to Ms Martinez Ferrada news.

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Canadian tourism

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Canadian tourism sector

BBC

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Why Canada wants more overseas tourists to visit

Summary

Nutrition label

75% Informative

Canada has launched a new drive to get more overseas tourists to visit the country.

A World Of Opportunity , aims to increase revenue from Canada ’s tourism sector to $CA160bn ($ 116bn ; 89bn) by 2030 .

The push comes as visitor numbers to Canada have failed to recover post-Covid to their 2019 peak of 22 million .

Ms Martinez Ferrada accepts climate change is an “existential threat to Canadian tourism’s industry.

Yet Canada , she says, is a big country, and it's not the whole country that's on fire’ As for staffing shortages, she admits: “We need to do a better job of promoting the sector and the career opportunities that we have”.

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful