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The Atlantic

The Comically Terrible Rollout of Latter-day Saints for Trump

The Atlantic
Summary
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71% Informative

Donald Trump’s campaign launched Latter-day Saints for Trump , one of several “coalition” groups designed to coordinate outreach to specific subsections of the electorate.

The campaign's special attention to the LDS vote makes sense.

But almost immediately, the campaign devolved into a Veep -like comedy of errors.

For most of 2016 , Trump ’s campaign seemed to take the Mormon vote for granted.

To court them effectively in a presidential campaign requires both a strong grasp of LDS culture and a certain amount of delicacy.

Younger Latter-day Saints, who came of age in the Trump era, are significantly less conservative than previous generations.