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female startupsGuardian
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78% Informative
Female founders of femtech products less likely to secure funding if they use “advocacy” words in funding applications.
Male femtech founders, however, can benefit from increased investment if they used the same words.
Since 2010 , on average, female-founded femtech companies in the UK , US and Canada have raised 23% less capital for each deal.
Castiglia conducted an online experiment by submitting identical startups to participants with investment experience.
Women get more funding if they use the same words, perhaps because investors see it as self-interested advocacy.
This may explain why investors tend to award less funding to female funders of femtech companies.
VR Score
82
Informative language
84
Neutral language
21
Article tone
informal
Language
English
Language complexity
62
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
2
Source diversity
1
Affiliate links
no affiliate links