Starbucks CEO Revamps Menu, Suspends Forecasts

This is a news story, published by BBC, that relates primarily to Brian Niccol news.

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New Starbucks boss

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Starbucks shares

BBC

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New Starbucks boss plans 'fundamental change' and simpler menu

Summary

Nutrition label

71% Informative

Brian Niccol says he will 'simplify' menu and 'fix pricing architecture' Starbucks shares fell by more than 4% after the announcement.

Firm reports preliminary quarterly profits showing sales and profits had dropped.

Mr Niccol took over as chief executive in September , but faced criticism over his plan to commute 1,000 miles ( 1,600km ) to headquarters on a corporate jet.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful