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Starbucks taps former Chipotle executive as global chief brand officer

CNBC
Summary
Nutrition label

74% Informative

Starbucks appoints Tressie Lieberman as global chief brand officer.

Lieberman previously overlapped with new CEO Brian Niccol at Chipotle Mexican Grill , Taco Bell and Pizza Hut .

In his first week on the job at Starbucks , Niccol outlined his plan for turning around sales in the U.S. Starbucks has reported same-store sales declines for its home market.

VR Score

82

Informative language

84

Neutral language

71

Article tone

formal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

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