The curious hunt for the company behind Trump watches | CNN Politics

Donald Trump is promoting a new line of watches that bears the name of the former president.

CNN 's investigation into the manufacturing and distribution of the Trump -branded timepieces dead-ended at an innocuous-looking shopping center in remote northern Wyoming .

Little is known or discoverable about the company now working with the Republican nominee for president.

Former President Donald Trump has long cashed in on his fame through licensing agreements.

Trump has entered into a flurry of new licensing deals after leaving the White House and while attempting a political comeback.

Several of those deals trace back to Wyoming , a state that allows business owners to shield their identities behind a registered agent.

TheBestWatchesOnEarth was registered by Mark Pierce in Wyoming less than two months before Trump first introduced the line with a social media post.

Pierce ’s companies promise to help their clients keep certain details hidden.

One Wyoming resident unsuccessfully tried to sue Pierce in 2022 over some allegedly faulty gold pieces sold by a corporation Pierce registered in the state.