Meta Monetizes Instagram Creators

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Creators getting paid to post on Threads don’t understand its algorithm either

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Meta introduced the invitation-only program to Instagram creators to post on Threads in April .

Creators are sorted into different tiers of the program which determines how much their bonuses can be and what kinds of metrics their posts need to hit.

The program is part of Meta ’s strategy to use Instagram to grow the year-old service.

Meta ’s bonus program is part of its strategy to make Threads its next billion-person app.

Creators say they've had to grapple with the quirks of the Threads algorithm and its penchant for highlighting engagement bait.

In the past, Meta has offered generous bonuses when it's trying to boost a new format like Instagram Reels .

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