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'Scrap the Cap': Alberta launches new ad campaign against federal oil and gas emissions limits

calgaryherald
Summary
Nutrition label

70% Informative

Alberta government launches $7-million advertising campaign against Ottawa 's proposed emissions cap on oil and gas sector.

Alberta says the incoming regulations will cost jobs and damage the economy.

The proposed emissions limit would make the first major oil and natural gas producer to adopt such a policy.

Alberta Environment Minister Rebecca Schulz : "Hopefully it will cause them to take a second look at what they're planning to put forward".

It seeks to reduce industry emissions by 35 to 38 per cent — from 2019 levels — by the end of the decade .

Flexibility measures, such as allowing companies to purchase offset credits, could drop that figure to 20 to 23 per cent.

In April , the Pembina Institute said its analysis of the Conference Board’s report on the effect of the cap in 2040 indicates that modelling of oil and gas production only extends to 2030 .

VR Score

76

Informative language

74

Neutral language

72

Article tone

semi-formal

Language

English

Language complexity

49

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

8

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