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Porter Airlines’ ascent: Can the comfort carrier last in Canadian skies? | Globalnews.ca

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Summary
Nutrition label

78% Informative

Toronto -based Porter Airlines has ambitious growth plans, adding dozens of jets and destinations to its arsenal.

CEO Michael Deluce says Porter has hired an extra 2,500 staff in the past year and a half as part of its efforts to scale up.

Porter planes fly without a middle seat, have free on-board Wi-Fi access and offer complimentary alcoholic beverages.

Some experts say Porter could have a narrow runway to success.

Porter secured a $270.5-million loan from the federal government in 2021 to help eventually get its planes back into the air and refund passengers for cancelled flights.

Analysts say Porter ’s rapid ascent has helped to drive down prices across the board.

The level of competition in the airline industry, and the impact on airfare and services, is currently the subject of a probe from the Competition Bureau .

VR Score

78

Informative language

75

Neutral language

73

Article tone

semi-formal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

2

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