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iNews (Indonesia)

Cabinet Office spent £160k on social media ads trying to quell far-right riots

iNews (Indonesia)
Summary
Nutrition label

57% Informative

Cabinet Office paid for adverts on Snapchat, TikTok and digital news platforms.

The marketing push sought to deter potential rioters by highlighting the risks of taking part in the violence.

Officials estimate the ads were seen by 32 million people.

Experts said the decision to counter inflammatory material with online messages may have helped “take the wind out of the sails” of the widespread disorder.

Post inciting violence or hatred is now more likely to be created by activists and extremists.

The Institute for Strategic Dialogue said the unrest had roots in causes from white nationalism to anti-Muslim racism.

The think-tank said the UK ’s counter-extremism strategy needs to be overhauled to tackle a cocktail of broader threats to democracy including misinformation by hostile states.

VR Score

55

Informative language

51

Neutral language

49

Article tone

formal

Language

English

Language complexity

61

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links