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Los Angeles Times

Los Angeles Times

Podcasts, 'The View' and Howard Stern: How Harris and Trump are 'microtargeting' voters

Los Angeles Times
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Democratic presidential nominee Kamala Harris appeared on “ The View ” and Howard Stern’s satellite radio show.

Both represent a bipartisan strategy as candidates of both parties court voters through nontraditional media.

The heightened focus is the latest iteration of microtargeting, efforts by campaigns to reach specific blocs of voters.

Harris said she would have done differently than Biden during their time leading the nation.

But Republicans quickly focused on an answer about what she would do differently.

"There is not a thing that comes to mind and I’ve been part of most of the decisions that have had impact," she said.