Trump Assassination Ads Surge

This is a Israel news story, published by The Markup , that relates primarily to Donald Trump news.

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assassination attempt merchandise

The Markup

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How Meta Brings in Millions Off Political Violence – The Markup

Summary

Nutrition label

74% Informative

Advertisers spent $593,000 to $813,000 for political ads that explicitly mentioned the assassination attempt of Donald Trump in July .

The American Israel Public Affairs Committee , a lobbying group that promotes Israel , was the major spender on ads mentioning Israel .

After the October 7th attack on Israel last year and the country’s response in Gaza , Meta saw a major increase in dollars spent related to the conflict.

Advertisers responding to current events are nothing new, says Meta Research .

CalMatters and The Markup used Meta ’s own tools to calculate how much Meta makes from spikes in advertising when instances of political violence happen.

Some ads used clips from the film JFK to suggest an unseen, malevolent force was at work in the shooting.

Many of the ads related to the shooting didn’t explicitly use the word “assassination,” but clearly referenced the event in other ways, using slogans like “he will overcome” and “fight fight fight” The total total Red First paid to Meta in the 10 weeks after the shooting for those ads: between $473,000 and $798,000 .

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

possibly offensive

Hate speech

not hateful