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Verge

Threads knows it has an engagement bait problem

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Summary
Nutrition label

72% Informative

Instagram boss Adam Mosseri says he's seen an increase in engagement bait on Threads .

He says the company is looking at how to address the issue.

Engagement bait typically covers posts with banal questions or invites for open-ended discussions.

Mosseri didn’t reveal how the engagement bait issue would be resolved.

VR Score

62

Informative language

54

Neutral language

62

Article tone

semi-formal

Language

English

Language complexity

66

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links