Trump’s ground game relies on untraditional strategies to draw out battleground voters | CNN Politics

Former President Donald Trump ’s campaign is targeting irregular voters in key battleground states.

It's a gamble, Trump 's campaign internally acknowledges, but one that they insist is built on data they have collected over nearly a decade and tested for the past six months .

The approach marks a stark contrast to how Trump won the Grand Rapids metro area eight years ago .

The Trump campaign has relied on untested outside groups to carry out more traditional groundwork, like registering voters and teaching people how to vote.

Turning Point Action , a conservative group focused on younger voters led by Trump ’s close ally Charlie Kirk , and America PAC, an organization affiliated with Musk , has plowed nearly $46 million into canvassing work alone to benefit Trump .

The architect of his Florida win, Susie Wiles , is now co-piloting his entire operation.

Some efforts are targeting people Trump has lamented don’t show up to vote in greater numbers, like gun owners and Evangelicals .

Others were born out of a longstanding desire by Trump to drive a wedge between Democrats and union households as well as Black and Hispanic men.