EU Court Limits Data Retention

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data retention policies

TechCrunch

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Meta faces data retention limits on its EU ad business after top court ruling | TechCrunch

Summary

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76% Informative

The European Union's top court has sided with a privacy challenge to Meta ’s data retention policies.

It ruled on Friday that social networks, such as Facebook, cannot keep using people's information for ad targeting indefinitely.

The judgement could have major implications on the way Meta and other ad-funded social networks operate in the region.

The CJEU has also weighed in on a second question referred to it by the Austrian court as part of Schrems ’ litigation.

This concerns sensitive data that has been “manifestly made public” by the data subject, and whether sensitive characteristics could be used for ad targeting.

The court ruled that it could not, maintaining the GDPR ’s purpose limitation principle.

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