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day Crumbl Cookie popMashable
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64% Informative
A Crumbl Cookie pop-up in Sydney , Australia has gone viral after customers discovered it had no actual affiliation with the U.S. bakery.
Pop-up had not been officially authorised, and in fact had no connection to the bakery.
Instead, some aspiring entrepreneurs had travelled to the US to buy a ridiculous number of the cookies and resell them to Australians at a significant markup.
The backlash was swift and furious, with some calling it a scam.
Crumbl Sydney pop-up went viral on TikTok and went viral.
Organisers claim they were trying to make a profit out of selling the cookies for $ AU17.50 .
Pop-up founder Sawyer Hemsley says it's in no way affiliated with his company.
Australia 's Trade Marks Act 1995 (Cth) Section 122A prohibits parallel imports.
VR Score
42
Informative language
27
Neutral language
38
Article tone
semi-formal
Language
English
Language complexity
41
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
32
Source diversity
10
Affiliate links
no affiliate links