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Why bees and human shoppers have more in common than you think

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84% Informative

Bees and other pollinators make the same kinds of irrational shopping’ decisions humans make, says Claire Hemingway .

Bees evaluate the quality of nectar relative to their most recent feeding experience.

People are more likely to pay a higher price for a television when a smaller, more expensive one is also available, she says.

Understanding these behaviors in bumblebees may have important consequences for people.

Just as stores stock shelves to present unattractive options alongside attractive ones, farmers could plant certain flower species in or near crop plants to increase visitation to the target crops. This article is republished from The Conversation under a Creative Commons license. Read the original article. Claire Therese Hemingway is an assistant professor of ecology & evolutionary biology at the University of Tennessee . Support Provided By: Learn more Subscribe to Here’s the Deal, our politics newsletter for analysis you won’t find anywhere else. Thank you. Please check your inbox to confirm..