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How Google made the ad tech industry revolve around itself

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Summary
Nutrition label

76% Informative

The Department of Justice says Google manipulated the ad tech industry to revolve around itself.

The government argues that through its dominance, Google ensured rivals couldn’t compete.

Google says it’s achieved a large customer base by offering good products, but the DOJ argues it simply bought up competitors.

Google argues that simply having a big, successful business isn’t illegal.

It argues tying its services together and buying competitors has allowed it to offer better products.

The DOJ is seeking an adverse inference against Google for destroying evidence, asking Brinkema to interpret any alleged missing documents as damaging.

Former exec Jonathan Bellack likened Google ’s ad tech stack to Citibank or Goldman Sachs owning the New York Stock Exchange .

Bellack said he was only trying to figure out why publishers seemed so attracted to cutting Google out of their business.

Several of them have testified that it was — and now it's up to a judge to decide who's right.

VR Score

77

Informative language

74

Neutral language

65

Article tone

informal

Language

English

Language complexity

58

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links