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ZDNET

ZDNET

How Apple, Google, and Microsoft can save us from AI deepfakes

ZDNET
Summary
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84% Informative

The rise of AI -generated content has brought both innovation and concern to the forefront of digital media landscape.

Hyper-realistic images, videos, and voice recordings can now be created by anyone with access to tools like DALL-E, Midjourney , and Sora .

Malicious actors can use these tools to impersonate public figures, spread fake news, or manipulate the public.

Tech giants like Google , Apple , and Microsoft must lead efforts to safeguard content authenticity and integrity.

Social media platforms like Meta , TikTok , X, and YouTube are among the largest distribution channels for digital content.

As these platforms continue integrating generative AI capabilities, their role in content verification becomes even more critical.

Future of AI-driven content creation must include strong provenance tools to ensure transparency, authenticity, and accountability.