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Ars Technica

Ars Technica

A cartoon butt clenching a bar of soap has invaded my online ads

Ars Technica
Summary
Nutrition label

63% Informative

A New York Times ad featuring an illustrated derrière with a bar of soap clenched firmly between its two ripe cheeks was not particularly compelling.

Ars Technica's Managing Editor Eric Bangeman was left to explain to him just what this baffling advertisement meant.

The great irony of online advertising these days is that it's often claimed to be "targeted," mining our personal and demographic information.