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Ars Technica

Ars Technica

Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ

Ars Technica
Summary
Nutrition label

78% Informative

Google Ad Manager is the buy-and-sell side ad tech platform launched following Google 's acquisition of DoubleClick and AdX in 2008 for $3 billion .

The DOJ has argued that through it, Google clearly wields monopoly powers.

Google has denied this characterization of its ad tech dominance, calling the DOJ 's market definitions too narrow.

VR Score

75

Informative language

72

Neutral language

59

Article tone

formal

Language

English

Language complexity

62

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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