Google Antitrust Trial Begins

This is a Alexandria news story, published by Verge, that relates primarily to Kevel news.

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Verge

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Google and DOJ’s ad tech fight is all about control

Summary

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78% Informative

The federal government's second antitrust trial against Google kicked off Monday in Alexandria , Virginia .

To the government, Google exerts too much control over every step in the way publishers sell advertising space online and how advertisers buy it.

To Google , the government is seeking control over a successful business by making it deal with rivals on more favorable terms, disregarding its investments in technology.

Ad server company Kevel tried to connect its ad server with Google’s AdX, but was rebuffed.

Ad exchange expert: “I can’t imagine anyone starting a new exchange today ” Google will call its own witnesses to counter the DOJ later in the trial.

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semi-formal

Language

English

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not offensive