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Chipotle CEOCNBC
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78% Informative
Brian Niccol steps in as CEO of Starbucks on Monday .
He replaces Laxman Narasimhan , who held the position since March 2023 .
Niccol was CEO of Chipotle Mexican Grill since 2018 .
The coffee giant has seen same-store sales shrink over the last two quarters .
Niccol will have to figure out what new food and drinks will get customers excited again.
Chipotle 's new product pipeline led to the introduction of limited-time items like carne asada and quesadillas.
China is Starbucks ' second -largest market, but it might be the coffee chain's biggest headache right now.
VR Score
78
Informative language
76
Neutral language
61
Article tone
semi-formal
Language
English
Language complexity
50
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
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Known propaganda techniques
not detected
Time-value
short-lived
External references
2
Source diversity
2
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