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Guardian

Guardian

Flower company admits to 156 websites posing as local shopfronts in $1m settlement with Australian regulator

Guardian
Summary
Nutrition label

83% Informative

A flower company has admitted to running 156 websites with different suburb names and placing thousands of Google ads that would have misled customers into thinking they were ordering from a flower shop in their local area.

If Ashgrove residents searched for an online flower delivery service, Meg’s Flowers would come up with a photo of a shopfront, a banner stating “ Ashgrove florist” and text reading “finest quality flowers in Ash Grove ” The company has agreed to pay a penalty totalling $ 1 m for the practice.

A hearing was held by the federal court to determine whether to accept the proposed fine last week .

VR Score

81

Informative language

79

Neutral language

76

Article tone

formal

Language

English

Language complexity

58

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links