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Guardian

Guardian

Oasis fans are angry but dynamic pricing benefits consumers too | Larry Elliott

Guardian
Summary
Nutrition label

74% Informative

An investigation into how dynamic pricing was used to allocate tickets for the Oasis gigs has been launched by the Competition and Markets Authority .

Lisa Nandy , the culture secretary, called the high prices charged to see the Gallagher brothers play together for the first time in 16 years “incredibly depressing” Dynamic pricing, or surge pricing as it is also known, is to be included in government review of the ticket resale market.

The real challenge for businesses is balancing the motive of profits with the need to keep customers happy.

Once you lose their trust, it’s hard to win it back.

In other words, telling Oasis fans that they just have to suck it up is not good business any way you look at it.

VR Score

70

Informative language

64

Neutral language

57

Article tone

informal

Language

English

Language complexity

43

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

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