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Snapchat is going to put ads next to messages from your friends

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Summary
Nutrition label

72% Informative

Snapchat CEO Evan Spiegel says the company is experimenting with sponsored messages.

Sponsored Snaps will appear as unread messages in Snapchat’s main Chat tab.

This is the first time Snap will show ads in the most used part of its app.

It's unclear how easy it will be to get rid of a Sponsored Snap without opening it.

VR Score

60

Informative language

50

Neutral language

69

Article tone

semi-formal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links