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political ad spendingCNBC
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85% Informative
Connected TV platforms are capturing an increasing share of political advertising dollars in the 2024 cycle.
The Kamala Harris campaign said it's reserved $200 million worth of ad space across streaming platforms like Hulu, Roku and Pandora .
While more money is flowing to streaming services, the total amount is dwarfed by traditional broadcast television.
In her home state of Georgia , Porter said there's been a big push by both presidential campaigns to secure post-Labor Day ad space on both CTV and linear broadcasting. With its 16 electoral votes, Georgia is viewed as a critical battleground in the race to secure the 270 electoral votes needed to win the election. Winkelfoos said the Harris campaign's announcement regarding its ad plans, which landed just days before this month 's Democratic National Convention , was huge for the industry. "We haven't had that big national moment related to big spending until Kamala ," said Winkelfoos..
VR Score
90
Informative language
91
Neutral language
68
Article tone
formal
Language
English
Language complexity
53
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
2
Source diversity
2
Affiliate links
no affiliate links