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toxic cleaning productsProPublica
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81% Informative
The EPA has taken the first ever federal action against a system that misleads consumers about recycled content in plastic products.
The plastics industry uses a controversial accounting method called mass balance to advertise plastic products as 20% or 30% recycled even if they physically contain less than 1% recycled content.
The new requirement effectively shuts out of the program any product made through a much-heralded chemical recycling technology called pyrolysis.
The activists’ campaign reflects the mounting pressure to scrutinize and regulate how plastic — especially plastic recycled via newer technologies — is marketed. European regulators have banned the most extreme version of mass balance. And the FTC is updating the Green Guides , which spell out how companies can advertise recycled content in sustainable products. Those officials, too, are considering whether to allow mass balance. Blair hopes the EPA decision sets a precedent for where the federal government will stand..
VR Score
82
Informative language
81
Neutral language
42
Article tone
semi-formal
Language
English
Language complexity
68
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not offensive
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Attention-grabbing headline
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short-lived
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11
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