Climate Change Communication Shifts
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climate change researchThe Conversation
•Americans love nature but don’t feel empowered to protect it, new research shows
84% Informative
Social scientists say feelings and values drive people toward broad, collective change not charts, graphs or images.
Many people said that when they thought of nature, it raised happy memories of climbing trees, stomping in puddles or watching sunsets.
But underneath, they described fraught relationships with the environment a tense blend of love, longing, guilt and worry.
People feel longing, guilt and worry toward the environment, with virtually no mention of hope, excitement or empowerment.
Jessica Eise: As long as people lack a personal sense that they have the ability to make change, they won't take steps such as telling political leaders to act.
She asks: Is it possible to reduce paralysis and match love for nature with hope?.
VR Score
85
Informative language
82
Neutral language
68
Article tone
informal
Language
English
Language complexity
52
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
21
Source diversity
12
Affiliate links
no affiliate links