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The FTC is banning fake reviews, false testimonials and all sorts of shady consumer deception with an ominous sounding 'final rule'

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FTC announces 'final rule' banning fake or false consumer reviews, paid reviews and fake testimonials.

It's been in the works since October 2022 and contains some pretty sweeping prohibitions on some of the biggest bugbears faced by consumers when searching for trustworthy reviews.

FTC Chair Lina M. Khan : "Fake reviews not only waste people’s time and money, but also pollute the marketplace".