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Ars Technica

Ars Technica

Reddit considers search ads, paywalled content for the future

Ars Technica
Summary
Nutrition label

79% Informative

Reddit execs discuss plans for monetizing the site, including showing ads in more places.

Ad revenue grew 41 percent year over year to $253.1 million , or 90 percent of total revenue ( $281.2 million ) Reddit CEO Steve Huffman said yesterday that “over the long term, there's significant advertising potential” in search results.

The possibility of paywalls came up during the earnings call when an analyst asked about maintaining Reddit 's culture.

VR Score

77

Informative language

73

Neutral language

69

Article tone

semi-formal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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