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KohlCNBC
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79% Informative
Starting this week , Kohl 's is opening 200 Babies R Us shops across the country.
The retailer wants to cater more to young families by giving them another reason to visit stores.
The shops will carry a variety of baby merchandise that the company hasn't offered before.
The Wisconsin -based retailer is also bulking up its assortment of home decor, gifting and impulse items.
Babies R Us and its former parent Toys R Us are now owned by WHP Global , a brand management company.
Macy 's launched its own baby registry in late April .
The move is risky since tastes have changed since the brand's heyday in the '80s and '90s .
VR Score
83
Informative language
83
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55
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English
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36
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